If a RAD is generated through a TV commercial, what kind of RAD is that considered?

A RAD generated through a TV commercial is considered a Standard RAD. This classification refers to regular recruitment advertising that aims to reach a wide audience to generate interest among potential recruits. Standard RADs are typically designed to convey general information about service opportunities, benefits, and the overall career experience within the Navy, aiming to attract individuals who may not have previously considered enlistment.

In the context of Navy recruitment, TV commercials serve as a straightforward medium for disseminating a broad, cohesive message about joining the Navy, thereby fitting the definition of a Standard RAD. This direct approach contrasts with other types of RADs, such as Enhanced RADs that might include more engaging or creative elements, Special Interest RADs that target specific audiences based on particular interests or demographics, and Publicity RADs which focus on media coverage or community engagement surrounding the Navy rather than conventional advertising. By understanding this classification, recruiters can effectively tailor their strategies based on the type of RAD to best connect with prospective service members.