What age range constitutes the secondary target market for enlisted personnel?

The secondary target market for enlisted personnel primarily comprises individuals aged 22-34 years old. This age range is critical as it captures young adults who may have some higher education or work experience and are potentially seeking career opportunities outside of traditional educational paths.

Recruitment strategies often focus on this demographic because individuals in this age group are more likely to consider military service as a viable career option after finishing college or gaining some professional experience. Their slightly older age also means they might have a greater level of personal responsibility and clarity regarding career goals, making them more receptive to the benefits of military service.

Your choice reflects an understanding of the demographics typically targeted for enlistment, allowing military recruiters to tailor their outreach and messaging effectively to resonate with these individuals' career aspirations and life situations.