What does the "Prior Service" market segment refer to?

The "Prior Service" market segment specifically refers to individuals who have previously served in the military. This includes veterans who may have taken a break from active service and are now considering re-enlistment or other opportunities within the military framework. Understanding this segment is crucial for recruiters and counselors, as these individuals may bring valuable experience and skills to the service, which can be beneficial for both the military and the veterans themselves. This can encompass a wide range of service members who may have served in any branch of the armed forces and are now looking to return, making them an important target for recruitment efforts.

Active Duty members, new recruits, and current military personnel do not fall into the "Prior Service" category because they are either currently serving or have not yet served in the military. Prior service members require a different approach in recruitment strategies due to their previous experiences and potential needs as they transition back into military life.